Overview

Read this New Zealand Herald article on New Zealand’s top entrepreneurs, then answer the questions below.

Are the following statements about the reading true, false, or not given.

  1. Judges examined nominees on five different areas.
  2. Nominees were not judged on their ability to create international links.
  3. Madonna wearing Karen Walker clothing reduced its sales.
  4. Karen Walker was the first New Zealander to have her very own show at New York Fashion Week.
  5. Ray Avery’s company’s work has drastically reduced the cost of lenses.
  6. John Buchannan worked as CEO of BP from 1996.
  7. While working at BP, John Buchannan helped double their profits.
  8. Jane Hunter won the first ever Wine and Spirit Competition’s Women in Wine award.
  9. Phillip Mills won the 110m and 400m hurdles at the Commonwealth Games.
  10. Phillips Mills’s exercise-to-music system is used by five million people per week.
  11. Craig Nevill-Manning had a small part in the creation of Google Maps

    In this module you will

    • learn basic business vocabulary
    • write and present simple descriptions of graphs
    • speculate on the future
    • give a short business presentation
    • criticize a business plan

    The Dragon’s Den is a British and American TV show in which would-be entrepreneurs explain their business or product to panel of experienced business people, hoping they will invest. The presentation is called a pitch.

    Vocabulary

    Here’s some vocabulary to help you better understand this module. Some of the words and descriptions contain spelling mistakes. Can you find them?

    Weird products

    Look at THIS list of interesting and strange products. Discuss the following about each product with a partner:

    • Do you like the product? Why/why not?
    • How much would the product cost?
    • Who would use the product?
    • How would you improve the product?

    Now, imagine you are an entrepreneur: with your partner, think of an idea for a new product. It could be something simple, or something complicated. Answer the questions above about your product, then tell the class all about it.

    Entrepreneurs

    There are many entrepreneurs from all around the world. Can you think of any from your country? In groups, discuss the following questions:

    • Who is the most successful or famous entrepreneur from your country?
    • What kind of personality do you need to be an entrepreneur?
    • What would be the advantages of having your own business? What about the disadvantages?
    • Do you have any ideas for a new business? Would you like to be an entrepreneur?
    • Can you name any entrepreneurs from New Zealand?

    Kiwi business people

    Read this New Zealand Herald article on New Zealand’s top entrepreneurs, then answer the questions below.

    Are the following statements about the reading true, false, or not given.

    1. Judges examined nominees on five different areas.
    2. Nominees were not judged on their ability to create international links.
    3. Madonna wearing Karen Walker clothing reduced its sales.
    4. Karen Walker was the first New Zealander to have her very own show at New York Fashion Week.
    5. Ray Avery’s company’s work has drastically reduced the cost of lenses.
    6. John Buchannan worked as CEO of BP from 1996.
    7. While working at BP, John Buchannan helped double their profits.
    8. Jane Hunter won the first ever Wine and Spirit Competition’s Women in Wine award.
    9. Phillip Mills won the 110m and 400m hurdles at the Commonwealth Games.
    10. Phillips Mills’s exercise-to-music system is used by five million people per week.
    11. Craig Nevill-Manning had a small part in the creation of Google Maps

      Dragon’s Den

      In the show The Dragon’s Den, contestants try to convince investors to put money into their products. As a way to convince the investors, they offer them a share of their company in exchange for cash. So, for example, they might ask for $50,000 in exchange for 20% of their company, which basically means the investor will be buying 20% of the company, including its future profit, for $50,000. This 20% is sometimes called 20% equity.

      Watch these two pitches to the Dragon’s Den and answer these questions:

      • What was the product being pitched?
      • Would you buy the product?
      • How much money did the pitcher want?
      • How much equity did they offer?
      • Was the pitch successful? Why/why not?

          Your pitch

          This week, you and a group are going to create a new product, then produce a video pitch for the class. You aim is to get your classmates to invest as much money as possible into your product.

          Here is a sample video from a previous group who did this activity:

          Your video will be similar. You need to:

          • Introduce your company
          • Introduce your product
          • Outline costs
          • Predict sales and income
          • Detail exactly what kind of investment you need

          This article features some tips on how to make an effective Dragon’s Den pitch